Luxperience
Launches 2014 Global Pop-Up Programme
New
York, London, Beijing, Sao Paolo
January 2014 - Luxperience
marks the beginning of the New Year with the launch of its 2014 Global Pop-Up
Programme, designed to take suppliers direct to key markets around the world -
the USA, the United Kingdom, China and Brazil.
Luxperience’s
Pop-Up events will appear in some of the world’s most iconic cities. The Pop-Ups will provide suppliers with enhanced
opportunities to establish business relationships in strategic markets, prior
to Luxperience 2014 taking place in Sydney from 31 August to 3 September. A selection of 20 suppliers will be attending
each Pop-Up event to with 50 elite high-end and corporate travel buyers.
Luxperience
is the only high-end travel trade event to offer such opportunities. Lindy
Andrews, CEO of Luxperience says, “We are very excited about our 2014 Pop-Up
programme. I believe our approach
reflects the global profile of Luxperience, as well as our commitment to provide
our suppliers with the best return on investment, by further increasing their
exposure to an international audience.”
The
first Luxperience Pop-Up will take place in New York at 6pm on 26th
February at Pranna on Madison Avenue where suppliers will
be able to showcase their product during an informal cocktail event.
Subsequent
Pop-Ups will take place as follows:
·
London,
UK - on 3 March 2014 at Beaufort House Chelsea. Event starts at 4pm and concludes with dinner
·
Beijing, China - on 20
March 2014 at the Waldorf Hotel. Event
starts at 6pm and concludes with dinner
·
Sao Paolo, Brazil - 5 May 2014 at Tivoli Sao Paulo –
Mofarrej. A cocktail event starting at 6pm.
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